Inaugural Lecture of Professor Robert MacIntosh, Head of School of Management and Languages and Professor of Strategic Management, Heriot-Watt University, 10 December 2014
About the lecture:
Across the ages, strategy has helped groups and individuals build empires. In antiquity those empires were geo-political in their nature but modern empires are just as likely to be defined in terms of market dominance and revenue streams.
Professor Robert MacIntosh will show you how to play the strategy game by exposing the hidden order behind winning strategies. He will set out a clear, concise and structured approach to strategic management that has been developed through two decades of research.
Few plans, however well defined, survive first contact with the enemy so the lecture will focus on the critical role that strategists play in connecting plans to the lived reality of life complex and dynamic organizational settings.
