What you used to know as Product Search in the U.S. has just transitioned to a new commercial experience, based on Product Listing Ads, called "Google Shopping." We are making it easier for retailers of all sizes to compete and acquire customers more efficiently.
In this session you'll hear about pertinent best practices for succeeding in the new Google Shopping experience. We'll cover campaign structures and bidding strategies -- from simple to advanced -- with a special focus on holiday products and promotions. We'll share retailer success stories. And, we'll take a quick look at upcoming features.
Find more webinars at google.com/ads/webinars.
