Clayton Christensen on management - Clarendon Lectures 11th June 2013

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Xuất bản 17/08/2015
In the second of his lectures for Saïd Business School, Clayton Christensen gives an insight into the 'panda's thumbs' of management thinking- dated practices that hinder management decision-making and the profitability of companies. He gives the examples of managers focusing too heavily on gross margins rather than net profit and refusing to reduce their production costs as a way of avoiding disruption by smaller companies. He then gives an insight his Job to be Done theory.
economy management oxford economic growth university of oxford Lecture Type Of Public Presentation Clayton M Christensen Author saïd business school clarendon lectures theory of disruption Disruptive Innovation Profession disruptive innovation Job to be Done theory
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