This talk was given at a local TEDx event, produced independently of the TED Conferences. When technology starts to overshadow the very essence of what makes you successful, what do you do? In this poignant , funny, and honest talk, Creative Director Court Crandall recounts his fall from being "the expert," and his journey to get back up and find his career again.
Do you ever feel like your job/industry/world is changing faster than your ability to adapt to it? Court did. Which was really tough, until he came up with an approach that not only helped him cope, but thrive.
In an industry where everyone is trying to get their name on the door, last year Court took his off. A founding partner of the ad agency, Ground Zero, which he ran for 17 years, followed by a post as partner/chief creative officer of WDCW, Court left advertising last November to write a TV pilot he had sold to FOX. The show never made it to air, but the experience birthed a new company called Positivity—and a new way of looking at the world. With Court acting as founder and creative catalyst, Positivity currently engages marketing, entertainment and philanthropic endeavors.
Court’s many accomplishments cross from advertising to entertainment. Among them, he won the Boston Film Festival Audience Award for the documentary, Free Throw, and "Best Screenplay" at the Phoenix Film Festival for A Lobster Tale. He also wrote the children's book, Hugville and penned the original draft of the Dreamworks cult classic, Old School.
Court’s favorite TED Talk is “Ayahuasca—Visions of jungle medicine”: Adam Oliver Brown.
The “Game Changer” he most admires is Elon Musk, because when everyone on earth told him he couldn’t do something, he simply left the planet.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)