http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC)
Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity:
Activity 1. - Visit Google Ad planner: www.google.com/adplanner/ choose one social network you might be thinking about using for developing your international business and see if it is popular in a country you are interested in.
Activity 2. - Visit http://businessculture.org/business-culture/what-is-social-networking/social-media-marketing-strategy-template/ and read around the four social media strategies -- think about your needs and which strategy would be appropriate for you? Write down your thoughts combining the justification of the networks from Activity 1. How can you approach Marketing, Support, Operations and Sales on social media?
Activity 3. - Consider how your social media activities will be integrated into other marketing communications whether this is on your website, in company brochures, ads etc. Draft some principles of social media policy, which should help your company to maximise your use of social media. Here are some examples of social media policies and how to keep them updated: Tips for
Updating Your Company's Social Media Policy
http://mashable.com/2012/10/06/social-media-policy-update/
HOW TO: Define a Social Media Strategy for Enterprise:
http://mashable.com/2010/12/07/social-media-strategy-enterprise/
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Watch the "International business through social medial - MOOC" video and more in "Search and Social Media Marketing for international business" playlist: http://www.youtube.com/playlist?list=PLWVK2clHqTShwIbJLYTSh8rce7ABKJg2i
This video from Salford Business School shows how the impact of social media can be important for international business by covering the following topics:
- The benefits of social media for international business
- Main strategies for social media (customer support, market research, marketing and sales)
- Need to identify the right networks for the different countries
This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having the opportunity of developing a better informed online presence for your career or your business.
Follow us on Twitter: https://twitter.com/salfordbizsch #SSMMUoS
Like us on Facebook: https://www.facebook.com/salfordbusinessschool
Check out our blog at http://businessculture.org/passport-to-trade-2-0/blog-2/
These videos are informed by research undertaken as part of an international business culture project [http://businessculture.org/] which examined social media use across 31 European countries and include views from the following UK based industry experts:
Alex Fenton - EDinteractive (www.edinteractive.co.uk)
Alex McCann - Altrincham HQ (altrinchamhq.co.uk)
Anjlee Bhatt -- smespresso (www.smespresso.co.uk)
Briony Gunson & Tom Parnell - Manning Gottlieb OMD (www.ukgroup.omd.com/mgomd)
Colin Telford - The Candidate (www.thecandidate.co.uk)
James Crawford - PR Agency One (www.pragencyone.co.uk)
Joana Ferreira -- Fast Web Media (www.fastwebmedia.com)
Katrina Gallagher -- Digitangle (www.digitangle.co.uk)
Martin Williams -- UKcopywriting.com (www.ukcopywriting.com)
Nina Mack - Worship Digital (www.worshipdigital.co.uk)
Rebecca Rae - Photolink Creative Group (www.photolink.co.uk)
Sean Randles - Web Video Marketing Ltd (www.webvm.co.uk)
Simon Wharton -- PushON (www.pushon.co.uk)
Steve Kuncewicz -- Bermans (www.bermans.co.uk)
Tony Brown - UK Trade & Investment (www.ukti.gov.uk)
This project was developed by team members:
Aleksej Heinze
Luis Santos
Maria Camila Villa
Rebecca Lee
Vanessa Van Huynh
