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The Quick Guide to Pinterest Advertising
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A few weeks ago, Pinterest granted my request to be one of the first small brand advertisers on their platform. They originally started rolling the Advertising capabilities out a couple of months ago, working with some big-name brands and I jumped on the opportunity to get in line as soon as I saw it.
Being that I am extremely visual and both of my other businesses are also very focused on the visual aspects, Pinterest is a big traffic driver for me. Not only does it get more traffic, it also does a great job at extending brand awareness and engagement. Good stuff for any brand!
So, I started playing around with Pinterest Advertising right away. The first pin I tried promoting got rejected. But that was my own fault, I didn't read the guidelines firsthand (who has the time?) and just went for it. Apparently, you're not supposed to be using hashtags in the promoted pins. Noted.
For this post, I wanted to outline a few things that you should know when it comes to Pinterest Advertising. There is a full practical guide you can download on the bottom as well for free, so you can get a better look inside Pinterest Advertising, what's required, how it works, and whatnot.
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