What is marketing? What is the difference between marketing and advertising? In this video, Joy explains how much really goes into marketing, as compared to advertising and promotion.
Advertising and promotion are specific ways to push your message out to leads, prospects and customers. Marketing, on the other hand, is much more comprehensive and complex than that. It includes everything from the way your product is packaged to the way your staff members treat new callers to the air conditioning level in your store.
Watch as Joy delves into just how much there is to consider in terms of marketing.
The PostcardMania Channel on YouTube provides useful, actionable content for improving your business' marketing and advertising campaigns. Our emphasis is on direct mail postcard marketing, but we also provide expert advice, commentary, and tips for other marketing mediums like email, website design, pay per click, and more. Find out more about PostcardMania on our website: http://www.postcardmania.com.
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