Mark Simmons is a marketing whiz kid who has been at the cutting-edge of business creativity for over twenty years and has run global advertising at The Coca-Cola Company, founded revolutionary London ad agency Anti-Corp and been a senior executive at Crispin Porter + Bogusky, one of the most innovative ad agencies in the world.
Mark Simmons is also the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution and of The Business Playground: Where Creativity and Commerce Collide, collaborating with musician, entrepreneur and innovator Dave Stewart of Eurythmics.
Mark's presentations address creativity in the current economic climate, where innovation might seem the last thing on the agenda. But while the business world finds the ground shifting beneath its feet, the need for creative thinking has become more urgent than ever. Any business that hopes to survive and thrive will need to adapt quickly to changing consumer attitudes and re-draw their products and communications to fit, whilst also keeping pace with rapid advancements in technology and the far-reaching effects of globalization.
Mark Simmons is a lively and engaging speaker who has spoken to audiences around the world about creativity and marketing. His talks on Punk Marketing with co-author Richard Laermer are built around the Punk Marketing manifesto. They are peppered with fascinating examples and show businesspeople how they can successfully create effective marketing now that power has shifted from corporations to consumers.
Mark Simmons can be booked together with Punk Marketing co-author, Richard Laermer or solo, and is available for workshops.
More About Speaker, Mark Simmons. . .
While writing and promoting the beliefs outlined in Punk Marketing, Mark Simmons began advising nonprofit organizations on their branding and messaging. From 2006-09, he was an advisor to the Bill & Melinda Gates Foundation, helping them craft their messages around he crisis in public school education.
In 2007, he worked as marketing director for Al Gore's Alliance for Climate Protection, putting together campaigns to engage people in the fight to stop global warming.
In 2009, inspired by what he had learned while with the Alliance, Mark Simmons and a friend launched a consumer brand of clothing and accessories aimed at young adults, called The Useless Project, that had a mission of helping people use less of the planet's natural resources and give more to people who need it most. The line of products they sold, all branded USELESS, included bags, bottles, tee shirts, hats and hoodies and were all manufactured in the USA from organic and recycled materials.
To get your organization's creative juices flowing, hire Mark Simmons to speak at your next event through BigSpeak Speakers Bureau.
http://www.bigspeak.com/mark-simmons.html
