Practicing on these TOEFL iBT speaking tests helps you score high in the TOEFL Speaking Section. This video is in the series of NEW TOEFL iBT Preparation: https://www.youtube.com/playlist?list=PL2jvSGmpWX1UosCtabaTzw6_UB8FmuDz1
SUBSCRIBE with us the get the latest TOEFL tests !
----------------
AUDIO TRANSCRIPT OF THE LECTURE IN THIS TEST
l’d like to discuss the importance of a strong brand name. Establishing a strong brand name is an important part of marketing a product.
First,, a strong brand name can make a product more appealing. Soda is a perfect example. There are several popular brands of soda, and everyone has his or her favorite. But. the interesting thing is that consumers are drawn more to the brand than to the taste of the soda. In fact, when people are blindfolded and taste several brands of soda—when they don't know what brand they are drinking… well, guess what? They are as likely to enjoy the taste of their favorite brand as an unknown brand of soda. It is not the taste alone that appeals to them, it is also the brand. It seems many people are drawn more to the name attached to the soda than the soda itself.
Second, a strong brand name can help people remember a company or product. Emergency situations are a good example. When you have an emergency, you are probably in a hurry to make a decision. A good brand name can help you make that decision. Say you are sick with a cold and you need to pick up some medicine. So you head to the store and go to the medicine aisle , . . but there are so many brands! Now, in this case, you are more likely to buy medicine from a well-known brand just because you already know the company.
