Narrator: Hello again. Last time on English at Work, we heard Anna leaving Tom
crying into his cold pizza. He may not have had the evening he was
expecting, but for Anna it was a huge success. She came up with an idea
for a new plastic vegetable and now she needs to pitch it to Paul, the boss.
Denise: (On phone)… so I think I'll go for the blue, Marge, it matches my eyes…
well almost…
Anna: Morning Denise!
Denise: Oh, hello Anna… (back to phone/whispering)…yes, Anna, bright girl, what
she sees in Tom I'll never know… what?!... ha, ha, I'm sure you would…
Anna: Oh hi Tom. You're in early.
Tom: Uh? Oh yeah, couldn't sleep after you'd left.
Anna: Tom, it was a fantastic night – unforgettable in fact. Thanks so much.
Denise: (On phone/whispering) Did you hear that Marge? She said it was
'unforgettable'! Looks like they're getting very serious…
Narrator: You're such a gossip, Denise. The only thing Anna is serious about is her
new idea. How's it going Anna?
Anna: I'm really excited about launching a new product, although Tom doesn't
seem so keen.
Narrator: Don't worry about him. You need to concentrate on convincing Paul that
your new idea will bring in the business.
Anna: But how?
Narrator: You need to pitch the idea to him but before that, you need to do some
research.
Anna: Yes, of course – research – but how do I do that?
Narrator: Check out the competition, work out some costs and find out what new
product people would really like to see. Why not do a customer survey?!
Anna: A customer survey. Right. But what should I ask?