Narrator: Bye bye Mr Socrates. He’s flying back to America leaving Tip Top Trading’s
London team trying to work out how best to focus their business on the
European market.
Paul: Sorry to keep you waiting. I had to go to the airport with Mr Socrates to
see him off. We had a good chat in the taxi and he said some very positive
things.
Denise: Oh yes. Like what?
Paul: Err, well… well, how nice English beer is.
Tom: Yeah but what about the European marketing strategy – what are we going
to do about that?
Paul: Well, Anna is supposed to lead on that, I’m taking a more biscuitorial
control over it.
Anna: A what?
Tom: It means you do all the work while he eats all the biscuits!
Paul: Do you mind Tom. Now, what I’m thinking is we put the feelers out – do
some cold calling, see what people are buying at the moment.
Anna: Cold calling? But I like to be warm when I’m on the phone.
Denise: No Anna. Cold calling is when you call prospective clients when they’re not
expecting you to, to ask them something or to sell them something. I’m
very good at calling people.
Tom: Yeah, usually the hair dresser! So Paul, where do we begin, who do we
call?
Paul: Track down some potential clients in Europe, see what they’re buying now,
see what they want in the future. Make them think it’s our laser-curved
fruit they want!
Denise: But keep your calls brief, international calls are very expensive.
Narrator: OK Anna, it’s time to cold call. What are you going to say?
Anna: I don’t know.
