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About the video: As a young manager, Mukul Deoras went to a village where he learnt from a shopkeeper that profit margin is not always the right performance metric, especially for FMCG business. Understand how a seemingly non-business-savvy shopkeeper explained credit, inventory, return on capital employed (ROCE) in a matter of minutes which left our pundit amazed. This is a great nugget of learning to keep our eyes and ears open to learn from all possible people around us. This video is ideal to convey this very important point in a training session for young and aspiring managers.
About the speaker: Mr. Mukul Deoras named global chief marketing officer of Colgate-Palmolive. Mr. Mukul V. Deoras has been the President of Colgate-Asia at Colgate-Palmolive Company since February 1, 2012. Mr. Deoras served as Managing Director of Colgate-Palmolive (India) Limited form February 1, 2010 to February 2012.
He joined the Asia Pacific Division of Colgate-Palmolive Company in 2004 as its Director, Special Projects where he worked on the formulation and presentation of the Division Strategic Plan. Later, he moved to Colgate-Palmolive, Thailand as its Marketing Director and subsequently as the General Manager where he worked on formulating and implementing the three-year strategic plan and investment strategy which significantly drove the business.
In January 2008 he was promoted as Vice President and General Manager, Personal Care in Global Business Development of Colgate-Palmolive Company, U.S.A., where he was responsible for managing and driving growth of the Corporate personal care equities worldwide. Mr. Deoras worked at Hindustan Unilever Limited (formerly Hindustan Lever Limited) in India where he held various positions of increasing responsibility in Marketing and Sales. He has been the Chairman of the Board at Colgate-Palmolive India Ltd. since February 1, 2012 and serves as its Director. He has been a Director at Colgate-Palmolive (Pakistan) Limited since April 26, 2012.
Mr. Deoras holds a post graduate degree in Management from the Indian Institute of Management, Ahmedabad.
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