Learn how to use social media to grow your business by creating a social media strategy, growing and engaging your community, and deciding the best content to create. Understanding how to use social media efficiently and effectively to promote your business will help you turn followers into customers who are inspired to share your products and services with their own networks.
Click here to see the full course: http://creatorup.com/socialmedia
"Hi I'm Tracy and I'm teaching a course on CreatorUp called how to get started on social media with your business, and I wanted to just say something about email marketing. I know a lot of people kind of lump it in with social media marketing, and it's really completely two separate things. In social media, you're having a conversation with someone, and in email marketing you're really having kind of a one sided conversation. Having said that I definitely think there are opportunities for you to use your social media to promote your social media efforts. When you're sending out an email to your fans on email, ask them to follow you on social media, so you might include that in there. I know a lot of email marketing templates and systems give you the option to add your social media buttons to email, and I really encourage you to do this."
Here is the full outline for the course:
INTRO - How to use social media to grow your business or build your audience.
Chapter 1. Social Media Strategy
Lesson 1-1: What is a social media strategy, and what are your goals? (3:13)
Lesson 1-2: Which social media channels are right for your business? (4:15)
Lesson 1-3: What resources do you have available to execute your social media strategy? (3:08)
Lesson 1-4: How do I create a brand voice and an overall theme for my social media channels? (3:55)
Lesson 1-5: How to plan for success with social media? (4:02)
Lesson 1-6: How to summarize a simple social media strategy? (1:59)
Chapter 2. Social Media Community
Lesson 2-1: What is Community Management? (2:35)
Lesson 2-2: How do I make and use an editorial calendar? (4:58)
Lesson 2-3: How do I learn more about my community, what they like and when should I post? (4:16)
Lesson 2-4: When, how and why should I buy ads on social media? (4:00)
Lesson 2-5: How do I engage my social media community? (5:13)
Lesson 2-6: How to measure your success on social media? (3:01)
Chapter 3. Social Media Content:
Lesson 3-1: -What is social media content management? (2:07)
Lesson 3-2: -What are the different types of content and where should I post content? (7:32)
Lesson 3-3: -How to create great content, and what are the best tools to create content? (5:24)
Lesson 3-4: - How to create content that matches your editorial calendar? (4:36)
Chapter 4: Facebook Posting
Lesson 4-1: What kind of content engages customers? (6:06)
Lesson 4-2: What posts are relevant to your Facebook page? (4:34)
Lesson 4-3: How do you properly post an outside link? (6:58)
