What is behavioural advertising? This video explains the ins and outs of behavioural advertising. In the video, Nick Stringer, the IAB's director of regulatory affairs, talks to Stuart Colman, managing director of European operations at Audience Science about the key features of this increasingly important area of digital advertising.
Created by Adam Oldfield
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00:28
What is behavioural advertising, how does it work and why is it important to online?
02:18
What information is collected and used?
3:14
What guidelines are in place to safe guard internet users privacy?
Created by Adam Oldfield
