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So what is 'Integrated Advertising'?

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Xuất bản 20/08/2015
Trying to make sense of that ambiguous term called -Integrated Advertising. Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv. Concept & Direction: Shushu E. Spanier Art : Studio Darom (Jantien Roozenburg & Li Levi) Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel, Gili Sasson & Shushu E. Spanier Agency CEO: Yossi Lubaton Executive Creative Director and Deputy CEO: Yoram Levi Chief Creative Officer: Nadav Pressman VP Production & Content: Dorit Gvili Producer: Bosmat Marmarely DOP: Ofir Kedmi Off-line Editor: Tom Sofer Original Music: Ran Shem-Tov & Shiri Hadar - The Sound Makers Productions (www.thesoundmakers.com) Sound Editor: Itay Swisa Hand Models: Liat Samuel & Yogev Sivan
marketing Commercial Animation campaign Ads explainer video demo explanation social media craft illustration advertising past present Israel Design digital Commercials Tel-Aviv engagement explanatory video Integrated advertising in plain English one shot cardboard paper cutouts Baumann Ber Rivnay Saatchi Saatchi Publicis BBR media tools big idea brand navigator Eran Shushu Spanier Studio Darom Snowball The sound makers Izabo Social Media Industry