This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine.
We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.
References to the statistics:
Dines & Mumez - Gender, Race and Class in Media: A Text Reader
Levin & Kilbourne - So Sexy So Soon
http://www.assaultcare.ca/index.php?option=com_content&view=article&id=49&Itemid=58
http://www.canadianwomen.org/facts-about-violence
http://newyorksociologist.org/11/Berberick2011.pdf
http://www.skidmore.edu/classics/courses/2011spring/gw101/Women%20As%20Sex%20Objects%20and%20Victims%20in%20Print%20Advertisements.pdf
