Psychology: Subliminal Advertising (2/3): Influencing Consumers via (Contextual) Priming?

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Xuất bản 20/08/2015
http://www.learningpsychology.net Part1: Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us that influence our behaviour in a subtle way. However, if we are asked: "Why did you buy this?" We often provide rational explanations. Certainly, this is a Specialty of our brain: To make up rational reasons for sometimes irrational behavior... Part 2: Many buying decisions are influenced by cues in the environment that we would not expect to have an impact on our behaviour. In recent years a lot of clever "priming experiments" revealed the influence of theses environmental cues. Part 3: Even though first efforts to influence consumers via subliminal messages turned out to be a fake, recent studies (e.g. Karremans et al., 2006; Verwijmeren et al., 2011) suggest that under certain circumstances subliminal messages might actually work. Author: Eskil Burck
Brain Priming Marketing Interest Psychology Field Of Study Advertising Interest Influence Derren Brown Social Psychology Field Of Study Social Influence Literature Subject Subconscious Quotation Subject Subliminal Stimuli Literature Subject Consumer Behaviour Literature Subject Marketing Strategy Literature Subject Mind Control Film Subject Jonah Berger Persuasion Quotation Subject Manipulation Psychological Manipulation Literature Subject
Mầm non Ban Mai Xanh Hà Đông
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